SIN&CURE is the name of the company we have set up to distribute and sell Fred. Single-handedly, the name of our company sums up both our spirit and the « ethical » guidelines we strive the follow :
Sin :because smoking is a pleasure, and pleasure is considered as a sin in our western societies.
Cure :because our communication tries to bring puffs of nicotined humour in a world a too pur..
Finally, our day to day business is far from being a sinecure … we tend to prefer irony to euphemism.
Fred’s team is made up of a handful of idealists with values in common embarking together on an urban adventure. We will share our exciting crossing of the economic jungle, the pitfalls and traps, our escapes, the struggle against ferocious major corporate competitors…our feelings…and you will have a ringside seat on our blog
